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RIGHTS TRAINING PROGRAM RETURNS TO PUB-U

Sunday, September 24, 2017  
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Investing in a knowledgeable Rights staff maximizes the opportunities for a publisher’s intellectual property

by Ellen Hsu, Senior Rights and Contracts Manager at InterVarsity Press and
2017 PubU Brain Trust co-leader for Rights track

Authors love to see their books published in different languages and formats. I regularly hear from authors who want to see their books available as an audio book or in a specific language. While we aren’t able make every author’s wishes come true, it can go a long way to be able to say that your publishing company has competent people working toward selling rights in as many languages and formats as possible. To do this effectively requires continuing education as markets evolve.

 

In addition to keeping authors happy, selling rights allows your books to become available in languages and formats you wouldn’t produce yourself. You may not have the expertise or resources to publish a translated edition or specific format (such as an audio book, motion picture, or digital edition). In most sublicensing deals the publisher to whom you sell the rights is responsible for all the costs involved in producing and distributing the new product, and your company receives a royalty.

 

YOUR PRIMARY INVESTMENT IS HAVING A COMPETENT PERSON OR TEAM MANAGING THE RIGHTS PROCESS.


Selling rights also allows you to reach people you couldn’t have reached on your own. For example, you may struggle to sell a US edition in another country due to the high cost or lack of strong marketing in that country. If you sublicense reprint rights to a local publisher who can produce an edition at local prices and who can market and distribute that edition more effectively, then you’re likely to reach a much larger number of people. Understanding when to license versus when to sell your original book requires insight and industry knowledge.

 

IT IS IN EVERYONE'S BEST INTEREST FOR YOUR PUBLISHING COMPANY TO HAVE COMPETENT AND INFORMED PEOPLE MANAGING YOUR SUBSIDIARY RIGHTS.

 

Subsidiary rights professionals require a unique set of knowledge and skills.  They need to:

    >>  build strong relationships across different cultures,

    >>  keep their finger on the pulse of various markets throughout the world,

    >>  manage myriad details about contracts and reading copies,

    >>  understand different business models, and 

    >>  understand how those models affect licensing deals,

    >>  balance ministry and business goals,

    >>  promote books to publishing partners effectively, and

    >>  understand legal issues related to copyright and contracts.

 

THE RIGHTS TRACK AT PUB-U IS ONE OF THE BEST OPPORTUNITIES FOR RIGHTS PROFESSIONALS TO GATHER FOR NETWORKING AND EDUCATION.

 

Through the sessions and informal interactions with industry colleagues at PubU, rights professionals learn about markets shifts, industry standards, and legal issues that affect their work and also pick up tips and strategies for doing their work more effectively.

 

A publisher’s intellectual property is its greatest asset. Providing ongoing education and training for your rights staff, whether they’re new or have decades of experience, is a strategic investment in expanding your publishing company’s revenue and ministry.

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The 2017 ECPA PubU Rights Program will focus on topics of greatest interest to the core rights community with an emphasis on how to adapt to the future.  Each session will be crafted to provide practical information to improve the effectiveness of your house's licensing efforts. Brian Flagler (Flagler Law Group), Cindy Riggins (Riggins International Rights Services) and Ellen Hsu (InterVarsity Press) have developed the following PubU sessions and speakers for industry Rights professionals:

 

Licensing Motion Picture Rights to Books
Sam Curphey, Entertainment Law Attorney

 

Export vs. Licensing Models and the
Future of Foreign Editions

Rob Downs, Director of Licensing & Subsidiary Rights (HCCP)
Rod Schumacher, VP of Export Sales (HCCP)


Acquiring and Integrating Publishing Assets 
Karen Davis, VP and Corporate Counsel, David C Cook/Integrity Music


Digital Rights Licensing Models and the Future of e-Learning 
Jim Baird, Director of B&H Academic and WORDsearch Bible
Dwayne Ewers, Manager of Institutional Relations, B&H Academic


Market Intelligence: Eastern Europe 
Nadiyka Gerbish, Eastern Europe Rights Manager at Riggins International Rights ServiceRussia/Ukraine
Dr. Kornel Herjeczki, CEO of Harmat Publishing; Hungary
Olimpiu Filip, GM, Scriptum Publishing House; Romania

Cindy Riggins, Pres., Riggins International Rights Svc. (moderator)

 

Market Reports: Brazil and South Korea
Marcos Simas, Acquisitions & Managing Editor / Consultant
Korea Christian Publishers Association


Building an Effective Rights Department Panel
Cindy Riggins, President, Riggins International Rights Services (moderator), Rob Downs (HCCP), Tom DeVries (Eerdman's), Ellen Hsu (IVP), and Janet Stapleton (NPH)

 

The PubU Rights track is designed primarily for rights managers/directors and others licensing foreign and domestic subsidiary rights, as well as contracts and permissions staff.

 

More on ECPA PubU at ECPAPubU.org

More on 2017 Rights track at ECPAPubU.org/Rights.html

 


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