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NPD Bookscan Data
ECPA now has access to the most comprehensive, multi-channel data provided by NPD Book (formerly Nielsen Book); including retail POS (both Christian AND general market), publisher direct sales, digital sales, and consumer data -- giving the first-ever broad snapshot of the Christian publishing industry.  
NPD BookScan (formerly Nielsen Bookscan), which is the basis for the ECPA Christian bestseller lists, provides essential information needed to keep ahead in an increasingly competitive retail book market. BookScan’s US Retail Sales Panel covers approximately 85% of print trade book sales, with over 500,000 different ISBNs tracked in a typical week.  This transactional data is collected via the point-of-sale systems of major book retailers, mass merchandisers and independent book stores.      
Other NPD Book services include:  
  • PubTrack™ Christian – a unique, collaborative publisher data sharing program where participants agree to submit weekly "out-the-door” sales and returns quantities at an ISBN & channel level for the opportunity to see the same data from competitors. The data allows you to understand where books are selling across multi-channels, including Christian bookstores, General bookstores, International markets (export sales), Internet/book clubs/catalog, Mass market retail, Publisher/distributor direct, Wholesalers, and all other.
  • PubTrack™ Digital – another collaborative publisher data sharing program offering participants the only look into aggregated e-book sales. With over 30 participating publishers you can quickly identify the top e-book categories, authors, and titles based on unit sales and revenue.
  • Books & Consumers – Now that you know what is selling, receive invaluable insight as to who your primary customer is, where they are purchasing, and what factors influence their purchase.
 For more information, contact Kristen McLean.





For more information on the ECPA monthly Christian bestseller lists, visit

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